Category Archives: Technology

40 Years of Apple

The 1st of April 2016 sees the 40th year anniversary of the Biggest Company in the World, this has passed very low key by Apple themselves with just a mention from Tim Cook during the iPad Pro 9.7″ Launch and nothing of the milestone marked on their website.

Apple have never been a company to look to the past, so I wasn’t expecting a massive deal made of it, however that could be down to the more measured and less flamboyant CEO. (Some nice reductions in an AppStore Sale would have been nice)

Apple continue to evolve their products, and their product development doesn’t seem to be slowing with the new iPhone SE going on sale yesterday and the iPhone 7 to be released later in the year. There will also be undoubtebly some Mac upgrades and along with the software upgrades in the form of OSX and iOS10.

The big question seems to be…… Where is that new game changing product? And where do they go from here? Apple Car seems a way off and their last new product was just a massive improvement on Smartwatches that were already on the market.

There is no doubt Apple can change a product category by doing things better, can they start leading the way again?

Happy 40th Birthday Apple, here’s to the next 40 years. 



Social Networking – Scaling Back

I woke up this morning to a number of Social Networking notifications, from ‘Snapchat Stories’ to ‘WhatsApp Messages’ to ‘Instagram Post Notifications’, most of which were completely irrelevant to me. I then started my usual morning pre-breakfast ritual of checking my messages, catching up on my Twitter Feed, browsing Instagram until I’d found the last picture I’d viewed before putting my phone on charge the previous night, then looking at Facebook if there was nothing else to do.

After finishing this, I came to the conclusion there were Way Too Many Ways that people got get hold of me, and to answer all my messages and communication I had to switch between so many apps it was destroying my battery life. When your iPhone 6Plus battery drops from 100% to 89% before 07:00am you know there is an issue.

So what do I do about it? It didn’t take me long to come to realise I didn’t need Snapchat, or really need to see anything that was on there. That Went first, before 07:30am I was Snapchat Free and was already thinking how could I build up this (I don’t do things in half measures) and scale back even further.

I then turned my attention to WhatsApp messenger, I asked myself what do I actually use this for? Group chats that I usually just skip through, a few random chats that could easily switch to SMS, and after checking my storage I found I was only really talking to one person. It was decided, WhatsApp was next to go……. I started with a message to all the people I’ve had recent conversations with to inform them I was deleting the app and moving back to SMS, the main person I speak to is a work colleague so I had a face to face to let them know. I deleted all conversations they followed a simple step process to delete the account, it was done and dusted within a few minutes. 890mb of storage better off on my phone and my blood pressure will improve as I will no longer want to take off my Apple Watch and throw it across the room everything I get a WhatsApp notification to my watch that I’m unable to read fully. (That’s another issue all together)

With WhatsApp gone, I turned my attentions Instagram. After the large amount of users begging to turn on notifications to their page I decided to scale back the amount of people I follow on Intagram, this took some time as Intagram is my favourite Social Network. After around 30minutes of going through the 460 people I follow on Instagram, and much deliberation over a few I was down to a much more manageable number of 226 people. My hope is that that with the new imminent changes to the Instagram feed, this scaling back process will have helped with the time I spend on Instagram and hopefully not miss important posts.

So I’m writing this with one last task, to go through my Facebook feed and mute the most annoying posts from people who aren’t really friends and I wasn’t man enough to ignore their friend request. This worked for my Twitter feed which is probably the only social network that doesn’t need my attention. 

Facebook is the one I’m not looking forward to sorting out.

When I’ve had a week of my new scaled down digital life, I’ll report back with my findings and the impact to my iPhone battery.