The 1st of April 2016 sees the 40th year anniversary of the Biggest Company in the World, this has passed very low key by Apple themselves with just a mention from Tim Cook during the iPad Pro 9.7″ Launch and nothing of the milestone marked on their website.
Apple have never been a company to look to the past, so I wasn’t expecting a massive deal made of it, however that could be down to the more measured and less flamboyant CEO. (Some nice reductions in an AppStore Sale would have been nice)
Apple continue to evolve their products, and their product development doesn’t seem to be slowing with the new iPhone SE going on sale yesterday and the iPhone 7 to be released later in the year. There will also be undoubtebly some Mac upgrades and along with the software upgrades in the form of OSX and iOS10.
The big question seems to be…… Where is that new game changing product? And where do they go from here? Apple Car seems a way off and their last new product was just a massive improvement on Smartwatches that were already on the market.
There is no doubt Apple can change a product category by doing things better, can they start leading the way again?
Happy 40th Birthday Apple, here’s to the next 40 years.